Vision
To become a premier institution, a hub for lifelong learning, a learning space of local communities, and an innovator for local development.
Mission
1. To provide higher education and research
2. To create knowledge for community development
3. To provide educational services and preservation of arts and cultures in times of changes in social structures, economics, politics, and technologies
4. To promote ethics, professionally and personally
5. To develop personnel in terms of skills and technologies
The value of Chiang Rai Campus is from its abbreviation (CRC). The meanings are as follows:
C: Collectivity = All must work together as a team, regardless of their differences.
R: Responsibility = All must work with integrity and be ready to take the consequences.
C: Congeniality = All must be friendly to other people as well as environment.